Digital Life With Privacy In Mind - How To Think About Data After Cambridge Analytica?

Room 4

Our life becomes increasingly digital. In order to gain access to the majority of internet-based services we decide to trade our personal data. The data itself is the new oil; along with digital fingerprinting and advanced behavioural profiling techniques it allows third-party actors to have a huge impact on our choices on unprecedented scale, as Cambridge Analytica scandal proved. Understanding the meaning of good privacy practices and the importance of data protection is the first step towards better internet and safer digital life for all.